Editing style & analysis

Editing style & analysis of our work

Our group has a specific editing style to communicate our intentions and message to our target audience. The style we chose to go for is abstract, innovative and dimensional therefore we experimented with different effects, transitions, speed, cuts and colour adjustments to ensure that the effect is appropriate, blends well with the rest of the video and portray our message clearly. Although our music video is designed in the style of montage collaborating; glamour, scenery, distortion and subversion of society, political references, sexual exploitation and the outcome of living in a capitalist society, we wanted to make sure that the audience follows the video without confusion therefore we watched our extracts more than once to examine the speed to reassure that it's fast enough for them to understand the concept of the video and the specific shot.



We chose not to use very obvious transitions in our music video as it can make our product look unprofessional and give an impression of excessive amount of editing techniques being used in the media product therefore we chose to use a transition that would blend really effectively with the previous and the upcoming shot. In result of that, we chose to use 'Bloom' because it transits into the next shot with a mixture of flashes and distortion which suits our video really successfully as we have subtle flashes and slight tilts and shakes in our shots through the use of 'Earthquake' that distorts the shot. Therefore this tranisition has worked really well with our video as it blended in perfectly and fitted in with the fast beat of our chosen song.



As our song has a very fast tempo and rhythm, we chose to fasten our shots to fit the beat. The fast speed also makes the shots look more interesting and prevents the video from looking dull and too long as this song has 10 chorous so long shots would have made the video boring. Also long shots would have appeared inappropriate because it kwukdnt have looked complete with the pace of the beats. Therefore, we experimented with different paces for our shots but we have came t a conclusions that 'X4' generally works the best because it's fast enough to see and understand what is happening in the shot and it generally fit perfectly with the beat. However, for longer shot like a time lapse, we used x20 to give the same duration as the x4. It fastens the shot, does not ruin the beauty of shot and clearly highlights the change that a time lapse does.