CD Cover Ideas - 1

Here is one of our CD cover ideas. We are choosing to stick with our black and white theme. This is an iconic image that ridiculed 'Corporate News' for dictating what is written. As we are trying to uncover the true purpose of capitalism and ridicule its act we chose to use her saying "NOW WE ALL KNOW" insinuating that our audience is aware of the true nature of capitalism. We hope the simplicity has a strong impact as we are designing our covers based on the idea 'less is more'.

Final Cut Pro and the current procedure of our music video

We have started to use an advanced video editing programme called 'Final Cut Pro'. This programme has a variety of effects, transitions, adjustments to meet the editors intentions. The range of effects has allowed us to experiment with different visuals and it has led us to think about the different interpretations the choice has upon our music video. We have already decided that our music video is going to be black and white to reinforce the stablness and the rigidity of capitalism in our society and also to highlight that some people are unaware and are unconscious of the injustice that a capitalist society causes. The black and white effect so far looks very subtle and original because the effect that does not add an extra layer which prevents the raw footage from being pixilated or rough.

We have been using 'Earthquake' effect to create a subtle and realistic distortion via the slight ilt and shake. This has been a very effective style to communiate the ideas of a capilitaist society being disruptive and irregular.

The style of our music video is swift, fast and reversed to communicate the negative and odd outcomes that a capitalist system has. The reverse also suggests that our society is not progressing and is not moving away from capitalism. This shows the inevitable power of capitalism but the speed of 'x2, x4, and x8' conveys the quick development of the younger generation that is against capitalism and are seeking for change.

Test shooting - Shoreditch

We went to Shorditch and found a mosaic of "extortion" and some other interesting locations. Here are the results...

Update

We have been diligently scheduling filming times and working out availability. Evidence of our shoots will be up soon

Schedule from the 8th of December to 14th of December 2014

This is our schedule for this week, as shown in the picture we did not shoot on Monday because we imported and experimented our footage with different effects, paces and cuts. We have successfully completed our tasks from last week therefore we are positively moving onto new tasks. We have printed out the political posters that we have made to use as props in our music video.  We are going to Trafalgar Square and Covent Garden to shoot on Sunday. We are going to focus on consumerism and capitalism by recording commercial and expensive brands like Chanel in Covent Garden. We are going to focus on the environment, the flow and the atmosphere of Trafalgar Square. 

Shooting Feedback - Yewande

On Thursday the 4th of December we had a short shoot of our dancer. We decided to shoot on the roof of our school, we wanted to get the backdrop of the less fortunate looking estates. Selcan and I along with two other models and our dancer at St Paul's went to shoot on Saturday the 6th. We chose this location because of the view from the shopping centre roof. Bringing the dancer along to this shoot was to create a contrast between the two backdrops, one is of estate buildings and the other shows the glamourous night life of the city. We also asked our models to bring a change of clothes for a more 'grungy' look, again to create this contradiction idea we have in mind. After returning from these shoots we have realised that our idea of setting and costume contrast works well with trying to communicate our message.

More Test Shooting

Selcan and I made a dolly out of a skateboard and took it out to the playground for some testing. Here are the results, we are very pleased with them and think that they would look even better in out selected locations.