Def Jam - Roc-A-Fella research

This is a research that shows our knowledge of the recording label that Kanye West works with. Def Jam is one of the most successful conglomerate music company that works with a lot of famous and successful artists like Kanye and Big Sean. They are focused predominantly on Hip Hop and Rap therefore they have a specific, targeted audience and they use a lot of interesting ways to keep the artists fans entertained and informed about their favourite artists like live update of their social media.